Design as communicative mediation for the development of collaborative graphic projects

Abstract

Collaborative graphic design is a form of teamwork that allows the creation of visual communication projects with a broader and multidisciplinary vision. This article shows the concept of design and communication as communicative mediation and its importance in the development of collaborative graphic projects for the improvement of projects. It analyzes how design acts as a means for communication and interaction between members of multidisciplinary teams, and how it encourages creativity, understanding and effective management of the project to be developed. In addition, the relevance of design as a tool for collaboration and teamwork in the graphic field is highlighted, where the communications messages exposed in a collaborative way are projected to transmit explicit assertive messages in the projects.