Student Practices in the Development of Work Skills in the Professional Figure of Sales Marketing

Abstract

Globalization and current competitiveness demand that educational centers in Ecuador train high school graduates and professionals with solid skills in marketing and sales. This research seeks to analyze the impact of student internships on the work skills of Technical Baccalaureate students. Using a transversal, descriptive and exploratory approach, a bibliographic review was carried out to define a conceptual framework. With a quantitative approach, data was collected through questionnaires from teachers and students, using a Likert scale. The data, processed analytically, revealed the need to improve teaching methodologies to maximize the use of student practices. The investigation concludes that the intervened campus must urgently implement a methodology that strengthens the work skills of technical graduates in marketing and sales, thus improving their job placement.