Estrategias innovadoras para mejorar la competitividad de las pequeñas y medianas empresas en el cantón La Maná
Keywords:
: innovación, pymes, competitividad, transformación digital, capital humano.Abstract
This study analyzes the innovative strategies implemented by small and medium-sized enterprises (SMEs) in the La Maná canton and their influence on business competitiveness. Using a quantitative, cross-sectional, and descriptive approach, data were collected from 89 companies through a 24-item Likert-scale questionnaire grouped into five dimensions: process and product innovation, training and human capital, digital transformation, relational management, and competitiveness outcomes. Results indicate medium–high agreement levels across dimensions, with training (27%) and digital transformation (24.7%) showing the highest levels. However, relational management presents the lowest agreement (15.7%), signaling a structural weakness. Internal reliability was high (α = 0.792), confirming the validity of the instrument. Findings suggest that although innovation and digital adoption have advanced, challenges remain in forming strategic alliances and achieving stronger competitiveness outcomes.
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References
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